Display Advertisement

What is Display Advertisement?

Display Advertisement is simply a term, this means that when we promote something on a website or social media platform, we call it display advertising.

Now that we know the details of display ads and what their best purpose means, let me tell you what it means in the term.

How we can Display Ads:


Here we are going to do everything here so once you come to the Campaign Options tab or you can click on all the campaigns here, you have to click on the Little Plus icon and we are going to click on a new one. Our Campaign and we're going through everything from top to bottom here so the first option you want to choose is website traffic.

If you are just starting out if you have a conversion setup though I recommend that you follow up with leads or sales as Google will show your ads to people who are more likely to convert. For though you have to set up.

conversion tracking you do have to have some conversion data so google can actually optimize it if you don't know how to set up conversion tracking take a look at any video on youtube where some people show you how to set up google ads conversion.

Now we're going to go with display here we're going to select a standard display for the campaign you also have a smart display campaign option we're not going to get into that and a Gmail campaign so another awesome way to kind of reach out and now we need a website I'm going to be promoting my website.  

We will mention here a few steps that are necessary to display ads. For the rest, you can go to YouTube and watch any video.

Step 1:

So, the first thing here we have to do is select a campaign name so this is going to be my website so we're going to say let's say digital marketing and I'll say display campaign you don't really have to call it a display campaign because google will make it clear to you that this is a display campaign as opposed to a search campaign.

Now I just naming it a display campaign in case I already have a campaign called Digital Marketing right you can't have two of the same campaign names. 

Step 2:

Next, you're gonna select a location. uh, I do like to select normally at least when I first start out offers, and obviously, you know this depends on you and your business. 

I'm going to say America united states we're going to say Canada so these are countries that generally have the highest quality traffic all right people that are going to be more likely to convert here so we're going to say the United Arab emirate we're going to say Pakistan and we're going to say India so these are generally the highest quality traffic again obviously depends on your business.

Wherever you're promoting that's the country you want to set another important thing we have to do is select presents people in or regularly in your target location.

Step 3:

So we're going to select the next option here to exclude you can leave that as is next you're going to select the language. 

this does not translate ads for you so you can't write ads in English and have them translated to you in french that's not how it works this just shows your ads to people with the language of the interface so for example, I'm gonna be showing my ads to people that have an English interface thereby signifying that hey these people most likely speak English right if I select french I'm gonna be showing my ads to people that have a french interface. 

for you know chrome for google for all that and chances are that these people speak Arabic because they're interfaces in Arabic but we don't want that because I don't speak Arabic and my ads are going to be in English all right so that's for languages. 

Step 4:

Here next we're going to scroll down the bidding so again ideally you want to go with conversions and it is recommended it is a good google ads recommendation.

This case um but if you don't have any conversions set up yet if you have no data right you can't really optimize for conversions because google doesn't know what a conversion means to you so when you're first starting out maybe you want to go with manual CPC and what that's going to do is allow you to set a specific cost per click.

how much are you willing to spend per click all right and then we're just going to deselect this option to help improve enhanced help improve conversions with enhanced pc. 

Step 5:

Next, you set a budget so I'm going to set here 100 for the budget there's no right or wrong answer I think the minimum is one dollar that you can spend per day and the more you spend the faster you'll get the data. 

Right one thing pretty important thing for you guys to keep in mind is that Google will not spend will not necessarily spend only this budget per day so what they do is they spend this budget per month. 

So for example 100 times 30 right there's an average of 30 days a month so google will not spend more than 3 000 per month on this campaign. 

However on any given day google might spend up to twice as much as your daily budget so google might spend up to two hundred dollars per day, okay so that's something for you.

guys to keep in mind pretty important google might spend up to one uh two hundred dollars per day in this case on this campaign the main thing is that they will not spend more than 3 000 a month on additional settings, uh we're not really gonna go through them like I said I cover them in my course uh we're not gonna do it here because it's not really relevant for what we're gonna do here anyway.

Step 6:

Next, we have the ad group so you have to name your ad group depending on your targeting well you don't have to but that's normal. 

What you should do is we're going to come back to this let's first go through the targeting options and then we'll come back and actually name it right so this is the heart of your campaign. 

Guys this is where you're gonna spend most of the time on this is where you're gonna be doing a lot of testing all right a lot of display campaigns aren't successful.

Simply enough you don't do enough testing you have to do enough testing because there are just so many options and it's not as targeted as search campaigns. 


Writer introduction:

Hey, friends Muhammad Kashif here at Kashifteach.blogspot.com in this article I want to show you how to create a Google Advertising Display Campaign. We will see everything with the new Google interface that is new to your website, my name is Kashif. 

I have been doing digital and affiliate and online marketing for the last three years or so. Now, most of my income comes from Google ads. Well, here I am going to show you all the tips you need to know about how to build your profitable successful display campaign.